Are you looking to grow your YouTube channel in 2023? One feature that you should definitely be utilizing is YouTube Shorts.

What are YouTube Shorts? They are short, 60-second or less videos that can be created directly from the YouTube mobile app. They are similar to TikToks and are meant to be watched vertically on mobile devices. YouTube Shorts allows users to create videos using popular music from the platform’s Audio Library, as well as various creative tools such as speed controls and filters.

Related: The Rise of Short Form Videos: How They’re Revolutionizing Content Creation

Since their launch in September 2020, YouTube Shorts has exploded in popularity. In fact, according to YouTube, there have been over 2.3 billion views of Shorts on the platform in the US alone. That’s a lot of potential views for your content!

So, how can you maximize YouTube Shorts for growth on your channel? Here are some tips:

Use popular music

As mentioned, YouTube Shorts allows you to use music from the platform’s Audio Library. This means that you have access to a wide variety of popular tracks that are already proven to be engaging to audiences. Using popular music can help your Shorts get more views and attract new subscribers to your channel.

Utilize creative tools

YouTube Shorts offers various creative tools that you can use to make your Shorts stand out. These tools include speed controls, filters, and the ability to add text and stickers. Experiment with these features to create unique and visually appealing Shorts.

Use relevant hashtags

Just like on TikTok, you can use relevant hashtags in the title and description of your Shorts to make them more discoverable. Do some research to find popular and relevant hashtags to include in your Shorts.

Collaborate with other creators

Collaborating with other creators is a great way to expose your channel to a new audience and potentially gain new subscribers. Consider reaching out to other creators in your niche to see if they would be interested in collaborating on a YouTube Short.

Post consistently

As with any content on YouTube (or any social media platform), consistency is key. Try to post new Shorts regularly to keep your audience engaged and coming back for more.

In conclusion, YouTube Shorts is a powerful tool for growing your channel in 2023. By using popular music, utilizing creative tools, using relevant hashtags, collaborating with other creators, and posting consistently, you can maximize the potential of this feature and take your channel to new heights.