Amazon Prime Gaming has announced a partnership with Riot Games, the video game developer and publisher. The renewed collaboration is set to offer exclusive in-game content to Amazon Prime members, for Riot’s biggest titles, including Legends of Runeterra, VALORANT, League of Legends, Wild Rift, and Teamfight Tactics. Moreover, Prime Gaming will continue to sponsor Riot’s esports titles including League of Legends Esports, VALORANT Esports, and Teamfight Tactics Esports, among others. The collaboration is set to last for one year, through 2023. Prime members can claim in-game content for Riot Games by visiting gaming.amazon.com.
This renewed partnership is exciting news for Prime Gaming and Riot Games fans. Amazon Prime Gaming has been a longstanding partner for Riot Games, and this partnership’s expansion across all Riot’s games and esports is a win for players worldwide. The collaboration aims to enhance players’ fandom by providing benefits such as exclusive in-game content and free esports emotes during global events. Prime Gaming’s sponsorship of Riot’s growing portfolio of esports events, including the LCS and LEC, VALORANT Champions Tour (VCT), and Teamfight Tactics Esports competitions, is set to further enhance its support for Riot’s growing esports community.
Josh Dodson, the Director of Prime Gaming, is thrilled about the renewed partnership with Riot Games. According to him, Prime Gaming members deeply value the regular content for Riot’s most popular games that they have offered to date. The collaboration aims to continue delivering incredible value for Prime Gaming members and Riot fans. The esports community is set to enjoy exclusive content, including Player Cards, Gun Buddies, and Sprays for VALORANT gameplay, random Baubles, Emotes, Recalls, Skins, and Skin Poses for League of Legends: Wild Rift, and Tier 3 Prismatic Chests, Epic Cards, and Rare Cards for Legends of Runeterra.
Max Boigon, Head of Strategic Alliances & Partnerships, Riot Games, is excited about the partnership’s expansion across Riot’s games and esports. He says that the collaboration will enhance players’ fandom by offering benefits that make it better to be a player across the Riot ecosystem. The collaboration is set to showcase Prime Gaming’s support of Riot’s growing portfolio of world-class esports events that continue to be the hottest ticket in the industry, selling out some of the world’s most iconic arenas in record time.
Prime members are set to benefit from a wide array of in-game content for Riot Games titles. Prime Gaming Capsule includes a Mystery Skin Permanent (guaranteed epic), a Champion Permanent, 350 Riot Points, four Champion Shards, 30-day XP boost, Mystery Ward Skin, two Series 1 Eternal Shards, and 200 Orange Essence for League of Legends. For Teamfight Tactics, Prime members can claim content every month for an entire year (12 drops total) for the leading autobattler. This will include Emote, Icon, Little Legend, and Star Shard bundle content. League of Legends: Wild Rift, Prime members can grab content every month for an entire year (12 drops total) for the mobile game. Content will include random Baubles, Emotes, Recalls, Skins, and Skin Poses. VALORANT players can grab timed-exclusive core content every month for an entire year (12 drops total) for VALORANT gameplay. Planned content includes Player Cards, Gun Buddies, and Sprays. Lastly, Legends of Runeterra Prime members can claim content on a monthly basis, including Tier 3 Prismatic Chests, Epic Cards, and Rare Cards.
As part of the year-long collaboration, Prime Gaming will sponsor multiple LoL Esports events for the LCS and LEC, VCT competitions in North America and Europe. Offering exclusive content for a year is a huge incentive for players, as it means that Prime Gaming members will have an advantage in the game for a full year, while other players will not. Additionally, the fact that Prime Gaming is becoming a global sponsor for Riot’s esports titles, including League of Legends Esports, VALORANT Esports, and Teamfight Tactics Esports, is also a significant development.
Prime Gaming’s partnership with Riot Games is also a great example of how businesses can work together to offer more value to their customers. By collaborating, both companies are able to provide their customers with a more comprehensive and enjoyable experience. Amazon Prime members will have access to exclusive in-game content for Riot’s most popular titles, while Riot Games is able to expand its reach and offer its fans more opportunities to engage with their favorite games and esports events.
As part of the collaboration, Prime Gaming will be sponsoring multiple LoL Esports events for the LCS and LEC, as well as VCT competitions in North America and EMEA regions in 2023. Prime members will also have the opportunity to claim exclusive esports emotes during LoL Esports global events such as MSI and Worlds. This level of sponsorship and engagement is a huge win for Riot Games and its fans, and is a testament to the success of the company’s esports initiatives.
Overall, the renewed partnership between Prime Gaming and Riot Games is a great development for the gaming industry as a whole. By working together, these two companies are able to provide more value to their customers and help drive the growth of the industry. With the continued growth of esports and online gaming, it is likely that we will see more collaborations like this in the future, and it will be interesting to see how these partnerships evolve over time.